Sloooow

When the assignments slow down and then stop, there is really only one thing to do. Marketing. I have spent many hours in front of the computer designing a new promo card. The results went into the mail yesterday. It is a little anti-climatic to spend a week looking at images and fonts, another week matching editors and addresses, and a weekend labeling and stamping to then simply hand 500 cards to the post office. But that's the drill. The best that can be hoped for is that the card finds a home on a photo editors wall or in a file, but more likely the card gets one glance before landing in the trash. Such is the life of a promo card.


I really like the design part of the process. When I put these two images together ... Dave in his Kayak and Lara at the university pool ... I felt a relation between them. Motion, expression, composition and color were elements that drew me to these images. That was two weeks ago. Now I think that I might have had one or two specific magazines in my head when I chose the photographs. My goal with these cards is to convince any editor that water and underwater offers a fresh look for any magazine. I'm just not sure that these two images suggest that idea. But the good thing about a marketing campaign is that I have another shot at it in two months.


Something else that I noticed in this process. I do not always immediately recognize THE shot in a roll of film. This image of David on the Calchec River didn't even make the blog when I first wrote about the trip. Three months later, it is one of my favourite images.